Why is it important to compute the lifetime value of a


1. Why is it important to compute the lifetime value of a customer? How can this value be used?

2. Discuss the lifetime value of a customer.

3. What changes are information systems bringing to health care? What are the primary differences in the    human resources strategies needed for expansion, contraction, and maintenance of scope? Which type of adaptive strategy is most difficult to implement from a human resources perspective? Why?

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Operation Management: Why is it important to compute the lifetime value of a
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