1. Why is it important that companies strive to have high rankings on search engine results pages?
What two basic strategies did SwellPath use to optimize the Nike Golf Website?
How did Nike take advantage of Misty May-Treanor's popularity to increase its search-related Web traffic?
2. Describe the five different types of Information Retrieval and give an example of each.
3. What are four ways that search technology impacts business and give an example of each?
4. What are three different methods that search engines use in ranking the Search Engine Results Page (SERP)?
5. Describe the difference between semantic and recommendation search engines and give an example of each.