INSTRUCTIONS :
1. Why is it important for decision makers to have philosophies? What is the marketing concept and what is its relationship to marketing research?(5 Marks)
2. What is a marketing strategy, and why is marketing research important to strategy makers? (5 Marks)
3. List three product failures and explain the most important reason that they failed. Could these failures have been avoided with better research information? (5 Marks)
4. Explain why firms may not have a need for marketing research. (5 Marks)