1. Why is it important for Burger King to add new products? What are they trying to accomplish by adding more products? What does the addition of different variations of the Whopper do to Burger King’s product line? Why was it important for Burger King to add the Classic Grilled Dog?
2. Give me some history and background on Burger King. Pretend that the reader doesn’t know anything about Burger King.
3. Do some research online and find out what effect these menu changes have had on Burger King in the past two years. Have they added any other memorable products in the past two years that have had an effect on their business?