Discuss below in a 1000 words:
Why is it important for firms to focus on global procurement and sourcing?
What are ways firms can be more efficient through improved global procurement and sourcing?
How should firms go about making the decision whether or not to outsource?
What is the meaning of logistics?
How do firms go about planning and analyzing their logistics capabilities?
A - Choose a product or service of your choice, and describe its tangible and intangible qualities
B - Identify and define the Key Performance Indicators you would use to monitor your promotion strategy:
B1 - for a television strategy
B2 - for a print strategy
B3 - for a web site strategy
B4 - for a social media strategy