Assignment:
There is a growing concern among online shoppers regarding falling victim to the crime of identity. Crooks who steal your name, birth date, credit card numbers, bank account numbers, and Social Security number. There is a risk of losing money from bank accounts, charge merchandise in your name, or contract for cell phone service.
Review the youtube video: Avi Rubin: All your devices can be hacked
Review the YouTube video, and from the perspective of a marketer, you will respond to the following three questions. in a 2-3 page analysis (plus separate cover and reference pages). You will be graded on:
your understanding of the growing privacy resistance from the general public
your use of marketing & business terminology
at least 3 cited references to credible business sources of information
1- Based on your research, what strategy/steps should marketer implement to reduce the fear their online shoppers might have of their identity being stolen?
2- What examples do you have of someone who had their privacy compromised (either online or on ground)?
3- What is your forecast for the future in this area of privacy concerns?