Question: Express thoughts on the following: Drawing from rational choice theories (e.g., Downs 1957), most social network scholars assume that influence between discussants occurs due to information exchange or logical argument (e.g., Huckfeldt and Sprague 1995). While this familiar assumption may be appropriate for the study of political discussion, it does not explain conformity to social norms. In fact, the conformity, or ''social pressure,'' phenomenon is in part defined by the absence (or irrelevance) of substantive information exchange or argument. Need Assignment Help?