Problem:
As the textbook states, "Advocates use social media campaigns to achieve social justice. But just providing information will not be enough for most people to know what would be helpful. Thus, just as advertisers encourage people to buy their product, in their communications advocates should encourage people to take action to fulfill the goals of the advocacy effort, whether it is to contact decision-makers, contribute time or money to the cause, attend a rally or protest, or whatever is the appropriate action" (p. 149). Need Assignment Help?
Using the type of advocacy (policy, agency, legislative, or community) you selected in the Advocacy Map (Topic 3), i choose Agency you have been tasked with creating a social media campaign. Do a 1-2-minute video AND a social media post (as usually found in X, Facebook, or Instagram). At a minimum, your campaign should include a call to action and two easily identifiable strategies as described in the paragraph above. My population is LGBTQIA+
Here are some examples for reference:
#BringBackOurGirls: In 2014, this campaign drew attention to the kidnapping of over 200 Nigerian schoolgirls by the extremist group Boko Haram. The hashtag gained international traction, sparking discussions about terrorism, women's rights, and global security. Watch "Bring Back Our Girls Says Michelle Obama" located in the Topic 4 Resources. Review the "Human Trafficking Social Media Post Example" located in the Topic 4 Resources.
#IceBucketChallenge: While primarily known for its viral nature and fundraising efforts for ALS research, the Ice Bucket Challenge (2014) also raised awareness about amyotrophic lateral sclerosis (ALS) and the experiences of those living with the disease. Watch "Bill Gates ALS Ice Bucket Challenge" located in the Topic 4 Resources. Review the "ALS Association Advocacy Action Month Social Media Post Example" located in the Topic 4 Resources.
The Blue Campaign: Launched by the U.S. Department of Homeland Security, sought to raise public awareness about human trafficking and empower individuals to recognize and report potential cases. Through partnerships with law enforcement, government agencies, and civil society organizations, the campaign aimed to prevent exploitation and provide support to victims. Read "What is Human Trafficking?" located in the Topic 4 Resources.
Video and social media post includes two goals. (C1.2; Social Work Competency 1) (C1.2)
Video and social media post includes a call to action.
The content is clear, concise, and logically organized. It includes motivating questions and highlights the main idea. The layout is visually appealing and supports the message with effective headings, white space, concise text, and readable colors. In text citations and references