Why have retailers found exclusive private labels


Problem

Why have retailers found exclusive private labels to be an appealing branding option? Choose a department store, a discount store, and a grocery store. What exclusive private-label brands do they offer? How are they positioned in relation to their national brand counterparts?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Microeconomics: Why have retailers found exclusive private labels
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