How could private-label brand create loyalty


Problem

What are the advantages and disadvantages of manufacturer's brands versus private-label brands? Consider both the retailer's and customer's perspectives. Does your favorite clothing store have a private-label brand strategy? If yes, how does it build store loyalty? If no, how could a private-label brand create loyalty?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Microeconomics: How could private-label brand create loyalty
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