1. Why has Google’s business grown so rapidly?
2. What is the key to Google’s competitive advantage?
3. Analyze the competitive structure of the US market for search-based advertising? How has Google shaped this structure through its strategy to solidify its competitive advantage?
4. What must Google and Bing do strategically to maintain these high entry barriers?
5. What strategies have Google (and Bing) used to mitigate supplier power?
6. What strategies have Google (and Microsoft) used to promote valuable complements to their search offerings?
7. Historically, has Google been organized and managed appropriately to implement its strategy?
8. Is pay for click search a disruptive innovation? Why is it that Google, rather than established web incumbents such as Microsoft and Yahoo, pioneered this search methodology. What are the lessons here?