Discussion: "The Marketing Concept" and "Beginning with the End in Mind"
You read three short pages from Pride and Ferrel's textbook, Marketing Concepts & Strategies, on "the marketing concept." In a very concise manner, this reading shows how organizations have been learning that the key to greatest success comes from focusing first on serving the customer. Everything leading to business success derives from that focus.
In Habit 2 of his 7 Habits of Highly Effective People, Covey argues that we should "Begin with the End in Mind" if we want to have the right guiding stars by which to navigate our lives and make the right choices that will lead us to living the life we would wish to live.
Here are three questions for us to discuss:
1) How valid do you think the "marketing concept" is as a key to business success? Do you buy Pride and Ferrel's argument?
2) Does the "marketing concept" have any application to an individual's life? How can it be a key to personal success just as to organizational success?
3) As you "Begin with the End in Mind" for your own life, in what way could you utilize the "marketing concept" to guide your imagined picture of the end/whole of your life and the choices you will make along the way to get you there?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.