Why does adoption of the marketing concept encourage a firm


Question: 1. Why does adoption of the marketing concept encourage a firm to operate more efficiently? Be specific about the impact of the marketing concept on the various departments of a firm.

2. In the short run, competition sometimes leads to inefficiency in the operation dour economic sys-tem. Many people argue for monopoly in order to eliminate this inefficiency. Discuss this solution.

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Marketing Management: Why does adoption of the marketing concept encourage a firm
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