Homework: Marketing Strategy & Consumer Behavior
Using your textbook, LIRN-based research, and the Internet, World Bank website (www.worldbank.org), International Monetary Fund (IMF) and other available sources research about some successful companies and provide some examples from developed and some developing countries to compare.
Apply the learning outcomes for the week/course and lecture concepts to prepare a six-seven page report that describes a marketing strategy and consumer behavior and explains about the productivity, proactivity reinvention. On your paper you have to cover the following questions:
1) How companies can produce new and better products into the market?
2) How and why do you think products acquire meaning to consumers?
3) Can you see any potential negative consequences to marketing attempts to encourage purchases of products consumers do not need?
4) Do marketers create needs?
This paper needs to include how useful is your analysis is in terms of helping you understand productivity, proactivity reinvention as part of marketing strategy and consumer behavior.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.