Business Communication Homework: WRITTEN COMMUNICATION
Business managers use written communication every day. Opportunities for written communication in the business world include everything from reports, memos, and documentation to emails, instant messaging, and social media. Effective written communication can help build and grow business relation- ships, accelerate results, solicit input and feedback, and rally personnel toward shared goals. Your ability to write messages that are clear and concise, while positioned strategically and presented professionally, will distinguish you
in your field.
In this homework, you will develop a written communication for the challenge or opportunity scenario you have identified. The written message needed to fulfill this homework will depend on your scenario.
INSTRUCTIONS
Compose a written communication based on your Strategic Communications Plan.
PART I
1) Develop Your Written Communication
i. State your key message clearly
• Do not "bury the headline" - the main point should be presented directly
• Your key message must be clear and concise
ii. Provide the necessary information and build credibility
• Provide an appropriate amount of background information for the audience, given the type of communication
• Get to the point without unnecessary verbiage
• Build your position as an expert or trusted colleague
iii. Support your key message with three or four supporting points/reasons
• Supporting points should be appropriate for the context and needs of the audience
• Reasons should be compelling and relevant
iv. Employ either the Consult/Join or Tell/Sell techniques
v. Clearly relay to the audience an actionable request
2) Write Professionally
i. Communication should be clear and concise
ii. Communication should build logically
iii. Sentences should flow smoothly, using appropriate transitions and varying sentence structure
iv. Employ appropriate formatting for ease of reading and clarity of message (headers, bullet points, etc.)
3) Demonstrate Professional Presence
i. Be authentic and genuine in your communication
ii. Use the appropriate tone and vocabulary for your audience
iii. Establish rapport to connect with your audience and grow the relationship
PART II
1) Channel and Style
iv. Explain why you chose the specific channel you used for the written communication
v. Explain what style you employed in your written communication and why (Sell/Tell or Consult/Join)
2) Use Feedback to Refine Your Communication
vi. Describe or list the feedback you received on your written communication from the week 5 Discussion Board
vii. Explain how you used the feedback to revise and improve your message
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.