Problem
Why do some customers have a low or negative CLV value? What approach can retailers take with these customers to minimize their impact on the bottom line? Why do customers have privacy concerns about the frequent-shopper programs that supermarkets offer, and what can supermarkets do to minimize these concerns?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.