What is a customer relationship management program, Microeconomics

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What is a customer relationship management program

Problem

What is a customer relationship management (CRM) program? Describe one CRM program that you have participated in as a customer. Why do retailers want to determine the lifetime value of their customers? How does past customer behavior help retailers anticipate future customer retention?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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