1. Why do producer prefer direct distribution?
A. because business products always use direct distribution
B. because it has more business transactions
C. because customers are usually widely dispersed across geographic areas
D. because they can handle orders that are smaller in size
E. because they want to maintain control of the marketing mix
2. Which of the following is least related to the product life-cycle pattern?
A. Sales and profits of a particular individual brand or product in the market
B. The growth and subsequent decline of sales for a product category
C. Industry sales and profits for a product idea within a particular product-market
D. The need for marketers to adjust their marketing mixes for a product category
E. The impact of increased competition on a new product idea over time