Which of the following is true about measuring the, Operation Management

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Which of the following is true about measuring the

1. Which of the following is true about measuring the effectiveness of advertising?

A. The judgment of advertising experts is more useful than pretesting the advertising.

B. Market tests are helpful in measuring the effectiveness of advertisements.

C. A/B testing involves an experiment to test an ad under a specific condition.

D. Advertising is solely responsible for the sales result.

E. A/B testing is not suitable for online and digital advertisin

2. The Bijou Classic Movie House changes ticket prices as demand for a movie increases or decreases. Prices can change every hour as ticket sales go up or down for particular shows. Bijou Classic Movie House appears to be using ________.

A. seasonal discounts

B. status quo objectives

C. cumulative discounting

D. dynamic pricing

E. penetration pricing

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