Why do organizations engage in customer segmentation


Assignment problem: You get into a discussion with a colleague over the quality improvement philosophies of Deming, Juran, and Crosby.  Your colleague believes that the philosophies of the three quality guru's are more different than alike.  Do you agree or disagree with your colleague?

Describe the Juran Philosophy and his contributions.

Why do organizations engage in customer segmentation? What are the different approaches that can be used for customer segmentation?

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