Why do manufacturers such as kraft and sara lee offer trade, Operation Management

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Why do manufacturers such as kraft and sara lee offer trade

Trade Promotions:

Why do manufacturers such as Kraft and Sara Lee offer trade promotions? What impact do trade promotions have on the supply chain? How should trade promotions be structured to maximize their impact while minimizing the additional cost they impose on the supply chain?

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Operation Management: Why do manufacturers such as kraft and sara lee offer trade

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Operation Management: Why do manufacturers such as kraft and sara lee offer trade

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