Step 1 Research marketing planning and create a planning strategy. Imagine that you are a Chief Marketing Officer (CMO) tasked with preparing a presentation that explains your company's strategic, functional, and operational marketing planning strategies to a recent new-hire to your companies marketing team. What kinds of things would you want to include in your presentation so that the ensuing discussion is rich and covers the important topics in planning? Consider the reasoning behind your planning strategies; what are their impacts on company operations and the resulting marketing activities?
HINTS: You'll want to define the three levels of planning as well as the steps taken to develop marketing plans. You might want to include various ways planning can be measured (e.g. marketing metrics) and marketing department organization. It may help your presentation take shape to create a fictional company and specific product or service. Just make sure that your fictional scenario leaves room to present on all three levels of marketing planning.
Step 2 Create a presentation. Create a presentation that reflects your research and planning. Be sure to include links or examples to exemplify important points or concepts.