Why do global businesses use strategies


Assignment:

Why do global businesses use strategies? Are the financial benefits greater than the loss in customer confidence and trust? (AACSB: Written and Oral Communication; Reflective Thinking)

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Why do global businesses use strategies
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