Why digital transformation so difficult for luxury brands, Marketing Management

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Why digital transformation so difficult for luxury brands

Problem

1) Why had digital transformation been so difficult for luxury brands and why have they been slow to adopt digital channels?

2) Which type of brands are more/less likely to become Marketplace sellers? Why?

3) Which type of brands are more/less likely to become Farfetch Platform Solutions (FPS) clients? Why?

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Marketing Management: Why digital transformation so difficult for luxury brands

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Asked Questions

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Marketing Management: Why digital transformation so difficult for luxury brands

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