Homework
Using the same business start-up that you introduced in Unit IV, select two types of digital marketing that you would use for your new business. Create a digital metrics dashboard for each by following the steps below.
I. Identify two types of digital marketing you would use with your new start-up business.
II. Design a digital metrics dashboard for each of the two types of digital marketing that would matter to the market researcher. As a new start-up, make sure you address customer acquisition and retention. Each dashboard should include a minimum of five metrics.
III. Why did you select these digital metrics for your organization?
IV. How would these digital metrics provide the marketer with a better understanding of the customer and retaining that customer?
V. Explain the limitations of using digital metrics as a market research tool and ultimately in business decision-making.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, and typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.