Discussion Post
1) Develop a brand strategy for a hybrid car. To come up with a strategy, answer the following questions:
a) How will it be positioned relative to other plug-in hybrids currently under development or in the marketplace?
b) How will it be launched in the selected target market?
c) Describe what activities will be conducted to build the image of the brand.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.