Homework: Applying the ROPE Process
For this Homework, you will read "Case Study: Alaskan Brew Comes Clean" about the Alaskan Brewing Company's efforts to expand into Washington state. You will then write a 4 to 6 paragraph essay. In your essay, be sure to address the following:
i. Briefly outline the ROPE process in this case.
ii. Why did the company choose this research? Why was this important?
iii. What other objectives might the organization have included in this case?
iv. Do you believe the organization used the best programming options? Why or why not?
v. How well did the evaluation tie back to the organization's objectives?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.