Discussion Post
Chapter 12: Core Principles of International Marketing.
YouTube videos:
• "Pricing Strategy an Introduction"
• "Lecture Video: International Pricing - Pricing Strategies"
• "Understanding International Pricing"
After completing your reading and reviewing the videos, use that information to answer the following questions.
• What are the causes of price escalation? Do they differ for exports and goods produced and sold in a foreign country?
• Changing currency values have an impact on export strategies. Discuss.
• Suggest an approach a marketer may follow in adjusting prices to accommodate exchange-rate fluctuations.
• Why has dumping become such an issue in recent years?
• Why are costs so difficult to assess in marketing internationally?
• Discuss the various ways in which governments set prices. Why do they engage in such activities?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.