Assignment
Length: 2500 to 3000 words.
Question I
United Colors of Benetton is launching a new slow fashion clothing line with European Generation Z as its target. Create a proper social media campaign to promote it and answer:
1) Which platforms are you going to use?
2) Are you going to stablish a collaboration with influencers or brand advocates? Why? If yes, who and why?
3) Which are your direct competitors? Which strategies do you find appealing to add at your campaign?
4) Create an original and unique strategy. It must be specific and focalized to promote the new clothing line to its target.
5) How are you going to evaluate the campaign?
Question II
Explain the meaning of "branded post" and search for a suitable example of good practise. First, provide context (brand selected and its market) and elaborate in your own words the reasons why the case that you have chosen is a successful branded post. Furthermore, explain two improvements that you could apply on it.
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.