Why companies use founder as advertising spokesperson
Problem: Discuss why companies use their founder, president, or CEO as an advertising spokesperson. What are the pros and cons of this practice for both major corporations and smaller companies, such as a local retailer?
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Demonstrate your understanding by providing six (6) questions that evaluate process evaluation of the campaign.
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Roots Canada wants to encourage sales of sweatshirts for fall back-to-school season. Outline 2 promotions that would be good to support short term sales.
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Discuss why companies use their founder, president, or CEO as an advertising spokesperson. What are pros and cons of this practice for both major corporations.
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