Identification and description of the target market, Marketing Management

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Identification and description of the target market

Problem: Detailed Marketing Plan (IMC) on exporting Standfields clothing goods to Germany, this must include:

a. Marketing Objective - forecast market share and sales volume

b. Marketing Strategy - clear and specific identification and description of the target market

c. Marketing Mix - Product, Promotion, Price, and Distribution.

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Marketing Management: Identification and description of the target market

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Marketing Management: Identification and description of the target market

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