Discussion Post: Introduction to Marketing
Complete the following:
All products or services will have a list of features and benefits that help define the product or service. Features and benefits fulfill the wants, needs, and desires of the customer.
For example, Cheerios breakfast cereal is made with whole grain oats, which is a feature. The benefit to whole grain oats is lower cholesterol, leading to a healthy heart for the customer. You can check out the Web site using this link.
Cell phones have many features, such as texting, downloading apps, or GPS. Choose a feature of a cell phone and share the benefit that the feature offers. Why are cell phone features so important when buying a cell phone?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.