Problem
Using public online resources complete the following:
a) Identify different factors that might influence undergraduate students' ridership of the Campus Shuttle. Try to narrow your segment further - lifestyles, behaviors, generations, etc. What types of economic, competitive, political, environmental, social, or technological factors might drive a students' transportation needs and behaviors? How might they influence perceptions and experiences of a campus shuttle?
b) Given the focus on sustainability and shared transportation in this project, provide evidence from your data for potential demand (or lack thereof) of the Campus Shuttle.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.