Why are telephone surveys popular and important


Assignment:

Q1. What would be the motivation for a researcher to consider a mixed-mode survey?

Q2. Indicate the differences between (a) in-home surveys, (b) mall-intercept surveys, and (c) in-office surveys. What do they share in common?

Q3. Why are telephone surveys popular?

Q4. Indicate the pros and cons of self-administered surveys.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Why are telephone surveys popular and important
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