Brainstorm suggestions for improvements


Assignment:

Your university is considering letting an apartment management company build an apartment complex on campus. To save money, the company proposes to build a common cooking area for every four apartments. This area would be equipped with an oven, stove-top burners, microwave oven, sink, food preparation area, garbage disposal, and individual mini refrigerators with locks on them for each apartment. Two students would live in each apartment, so eight students would use the common cooking area. You volunteer to conduct focus groups with students to determine their reactions to this concept and to brainstorm suggestions for improvements. Prepare the topics list you would have as a guide in your role as moderator.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Brainstorm suggestions for improvements
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