Why are non-financial incentives becoming an important tool


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Watch the YouTube Video "The 'Google' Life" and read the article "Housecleaning, Then Dinner? Silicon Valley Perks Come Home" by Matt Richtel. Highlight companies that are rapidly redefining non-financial incentives with their outside-the-box approaches.

a) In today's increasingly competitive marketplace, why are non-financial incentives becoming an important tool for recruiting and retaining talent?

b) As a human resource manager, what specific "perks" might you encourage your organization to adopt? Why?

The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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HR Management: Why are non-financial incentives becoming an important tool
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