Why are firms utilizing Green Marketing?
There are five probable purposes for firms raised use of green marketing. And these are:
a) Organizations observe environmental marketing to be an opportunity which can be used to attain its objectives.
b) Organisations think they have a moral obligation to be more socially liable.
c) Government bodies are forcing firms to turn into more responsible.
d) Competitor’s environmental activities pressure firms to modify their environmental marketing activities as well as
e) Cost factors related with waste disposal or reductions within material usage forces firms to change their behaviour.