What are the problems with green marketing?
Problems with green marketing: During using green marketing the firms should overcome a number of potential problems. Those problems are given below:
a) The firms using green marketing should make sure that their activities are not misleading to industry or consumers, and do not breach any of the laws or regulations dealing along with environmental marketing.
b) The firms who change their products because of increased consumer concern should contend with the fact which consumer’s perceptions are sometimes not correct.
c) If firms attempt to become socially responsible, they may challenges the risk which the environmentally responsible action of today will be determined to be harmful into future.
d) Reactions of competitors. and
e) The push to reduce costs or raise profits may not force firms to address such important issue.