Assignment:
Q1. Why do companies operating within the pharmaceutical and biotechnology industries typically sustain higher ROICs than firms in the hardware and equipment industries?
Q2. Why are competitive advantages based on brands, as in the consumer goods industry, often more important for long-term value creation than advantages based on product quality or innovation?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.