Assignment:
Q1. From a value-creation perspective, is it more important for a company to know where to compete or how to compete? That is, is it more important to play in the right markets or to be the best player in your current markets?
Q2. Identify and discuss real examples of companies with a competitive advantage based on customer lock-in as opposed to product innovation. Which type of competitive advantage do you expect to sustain a high ROIC for a longer time?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.