Problem
Many companies rely on celebrity endorsers as communications sources to persuade. Especially when targeting younger people, these spokespeople often are ‘cool' musicians, athletes or film stars. In your opinion, who would be the most effective celebrity endorser today, and why? Who would be the least effective? Why?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.