Who were the stakeholders in the change


Discussion Post

Think of a change in your own company or a company with which you are familiar. Who were the stakeholders in this change? Discuss what concerns different stakeholders might have and how communication is needed to address those concerns.

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

Reference

Kotler, P. T. & Keller, K. L. (2016). Marketing management (15th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.

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Marketing Management: Who were the stakeholders in the change
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