Reflection and Discussion
Reflection Topic - Targeting
Learning Objectives of Reflection:
a. Explain the concept of targeting and understand its importance.
b. Identify the criteria for targeting segments.
c. Understand the importance of market sizing.
Discussion - Include the reflection into the discussion - 550 - 600 words
Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.
Also, provide a graduate-level response to each of the following questions:
This question gives you more market sizing practice (it's a skill you'll need). Using the logic from the chapter, try to estimate the possible market for the number of pairs of football pants a manufacturer could sell in your city. Hints:
a. Go online and find the number of high schools in your city's school districts. If you live in a large city, focus on only the largest school district.
b. Assume that 90% of those high schools have both a varsity football team (with 40 players) and a junior varsity team (35).
c. Assume also that each player gets 2 pairs of game pants (one in the dark school colors, and one in the light), and on average, 1.5 pairs of white pants for practice
Homework
Choose a product that you would like to introduce in the market. Create a profile of your target market and to discuss the reasons for choosing this market.
The homework is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.