Visual analysis 1500 words
You will need to establish the context of the advertisement: who is trying to sell this product or idea and who are they trying to sell it to? This kind of information will be relevant in your introduction. You will transition from talking about who is selling what to whom to talking about how the product is being sold. Near the end of your introduction, you should be focused on the visual and textual techniques being used in the ad, establishing a clear thesis. Then, you will explore these elements to determine the ways in which they are trying to sell this product or idea. Remember, advertising is notoriously manipulative. These companies, after all, are trying to get your money. So, think of the ways in which your chosen advertisement is trying to manipulate you into buying the product.
Your conclusion, like always, should not just be a repetition of things you have already said. This is your opportunity to make broader commentary about why the ad does or does not work. You may want to think about how this ad reflects on our culture and if this is a good or bad thing.