Homework: Digital Marketing Presentation
For this homework, use the small health care organization or department that you selected in the first homework. Your presentation should be targeted to the department, service, or product you selected and the specific population that it serves. Use PowerPoint or Prezi to create a digital marketing strategy.
Health Care Organization to use: Amedisys Hospice Care Located: Franklinton, NC
Note: This homework is a separate PowerPoint or Prezi. However, you will include a summary of this strategy (including any edits or revisions based on faculty feedback) in the Strategic Marketing Plan homework.
Include the following elements:
1) State the organization's mission and vision.
2) Identify the target market.
a. Who is the customer that you are marketing to?
b. How are you segmenting the market that you are catering to?
c. Provide as many details as possible (age, gender, race, ethnicity, income, education, geographic location).
3) Select the digital media, including social media platforms that you will use.
a. Justify your choices.
4) Review the organization's website.
a. Identify website updates that would be beneficial as a part of your strategy.
b. Provide a rationale for the updates that you recommend.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.