Choose one of the following topics: a) Fast Food b) Class of Consumer product c) Personal Care d) Automobile
Research the internet to analyze how that product or service has been advertised. Prepare a 20 Slide powerpoint presentation in which you investigate the role of advertising in a culture of consumerism. Discuss the following:
- Who determines ethical standards for advertising? In what ways had advertising affected American Culture? What are the key persuasive techniques used in consumer advertising? Identify several techniques and illustrate with specific examples how those techniques work.
- Discuss some of the critical issues that may arise from the following areas:
- Children & Advertising, Advertising in Schools, Health and Advertising, Political advertising
Find one example of a commercial that strikes you as particularly creative and appealing:
What are the elements that are unusual? What is the target group of the commercial? How does the commercial appeal to consumers? Why do you believe this commercial to be effective in brand name recognition? How are ethical standards met (or pushed to their limits)?
(APA Format, for class HUM/186 Media Influences on American Culture)