Select a tangible product, (an item) you like to wear or would like to wear in the Winter (clothing, shoes, gloves, hat/cap, etc.). Think of something you would like to do to improve your satisfaction (benefits or features that are missing) with that product. This will be your idea for a new product. Remember, something you can wear
Create a Company and give it a name
Give your new product a name
Write a description of this new product (its features and benefits).
Who are your target market (likely buyers) for this product: a combination of gender, age, income, education occupation, life-style, etc.
State how this new product is different from the one you have or would like to have (points of difference).