Assignment: Executive Summary
• Overview (50 to 75 words)
o Statement of your Company and the product/service.
o What are you all about? How did you get started or why were you formed?
o Minimal information (1 to 2 sentences max) on each of the main points of your Section 1, Environmental Analysis.
• The Problem (25 to 50 words)
o What problem will your company solve, or what opportunity will it address?
• The Solution (25 to 50 words)
o Explain your product/service solution to the Problem/Opportunity named above.
o Why is it a good solution?
• Target Market (25 to 50 words)
o Who are the customers you are targeting (the ones who have the problem you identified above and will appreciate the solution you identified above)?
• Keys to Success (50 to 100 words)
Address:
o What will be your Mode of Entry (MOE)(i.e. acquisition, joint venture, hiring an Export Marketing Company or Export Agent)?
o How will you address "Promotion" - how will you reach your targeted group, including how will you initially promote your product/service?
o How will you address "Place" - that is, how will your product/service be made available to your market (i.e. at Walmart or through Electronics Distributors or Automobile Dealers or Amazon or other online sources). This is your Channel Strategy.
• Steps Forward (25 to 50 words)
o What's next for your business?
• Opportunities for Investment/Partnership/Support (25 to 50 words)
o Define what you want your reader to do.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.