Assignment: Social Media Marketing
Length: 1500 to 2000 words.
Develop a Social Media Plan for launching or developing a brand in Spain
Feel free to work with one of the brands suggested or to work with a brand of your choice.
Brands suggested: Patagonia, Glovo, Adidas, Kerastase, Biomanan, Beyond meat, Gutbio, Smart, Heineken, Supradyn,
Include in your research the most relevant communication examples (video links, infographics, pictures, visuals) of the most relevant actions in the network platforms).
Develop the following points:
1. Define Social media goals, aligned with the marketing plan and the business goals
2. Competitive analyses
3. Audit your brand Social Media presence
4. Analyze the audience - Define your target persona
5. Social Media Campaign
• Define your Social media key priorities - Define specific SMART goals and strategies
• Social media mix - Network channel (platforms) selection to reach the Target Audience - define specific goals per network o Define metrics per action/network
• Define relevant content (key messages aligned with your objective, strategy and mission).
• Create an activity calendar
• Budget
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.