As part of the marketing strategy, you will identify suitable market segments, selecting targets and branding that are critical to the success of any marketing plan. Using Internet or library sources (or both), locate information to answer the following questions; be certain to explain your reasoning:
- Which variables should Sonic use to segment its markets?
- In a sentence or two, what is an appropriate brand positioning for the Sonic 1000 smart phone?
- Discuss points-of-parity and points-of-difference between Sonic and its competitors. Are there any opportunities based on your findings?
- What brand elements would be most useful for differentiating the Sonic brand from competing brands